An investment in emotion

Last night we photographed a family. Large family, lots of children. During their review, the mother loved their experience, and wanted to purchase a wall portrait. The father, on the other hand, was concerned about price. I explained how I would enhance this and that, and make it a portrait he'd cherish for years to come. He decided to make his sweetheart happy, and invest in a size that best suited their living room. But, I guess he set aside the joy of having a large family portrait, as he canceled his print this morning.

You know, I have my parents' wall portraits from years and years ago. I cherish them. I don't know how much Dad paid for them. No one remembers. I guess my point is, the price you paid is important to you now, but not later. The joy and emotion that a quality portrait will give you, your children, and generations down the road will far outweigh the cost you pay today.